Luiz Carlos Trabuco Cappi; Defining Force In The Cut Throat Insurance Industry Plans To Revolutionize Bradesco

Bradesco features as the second largest bank in Brazil. With an impressive track record and history of leaders in the past, the bank has risen among ranks and is currently one of the banks leading the industry in Brazil. The incumbent President, Luiz Carlos Trabuco Cappi; popularly known as Trabuco assumed the position in 2009 and since then, he has managed to implement operational and structural changes that have only propelled the bank to make improvements.

Owing to his numerous achievements, Trabuco has been able to clinch a variety of awards that celebrate his skill and value to the industry. In 2015, he was named the Entrepreneur of The Year in Finance. He was also awarded the Insurance Personality of the Year twice in the past. Trabuco firmly believes that leadership is not a goal but the ultimate achievement of the goal, is to do the best job and achieve the best results in the capacities that leaders serve.


Born in Marilia in the year Luiz Carlos Trabuco Cappi is an astute entrepreneur dominating the insurance and finance sectors in Brazil. He attended the University of Sao Paulo where he graduated from the Philosophy, Science, Arts and Languages school of the university. In addition to that, he also earned a postgraduate degree from the same institution’s faculty of Sociology and Politics.

After completing his education in, Trabuco set off his career at Bradesco at the lowest level. He was able to go above the fray and gain new skills which saw him rise through the ranks. In 1984, Trabuco served as a departmental director up until he was appointed as the Vice President later in 1999. From this point, the only way that Trabuco could go was upwards. He later served as the chairman of Bradesco Seguros Group which is one of the subsidiaries of the bank. 2009 saw him being elected as the Chief Executive officer of Bradesco Bank.

Trabuco’s Future Plans For Bradesco

With Trabuco on the forefront, the future of Bradesco is nothing but bright. Just recently, he was backed by the board’s chairman, Lazaro Brandao in a move to acquire the Brazilian branch of HSBC. The bank was given the green light on this acquisition in the first quarter of 2016. This move guaranteed the bank another chance to fight and regain its leadership and recognition in the corporate sector. This is due to the fact that when the market shares of HSBC and Bradesco are combined, the bank gets ahead of Itau Unibanco in terms of the total number of account holders, branch networks, and the total investment funds.

The move also shortens the time that the bank takes to achieve operational and structural excellence; something that would normally take up to six years. Trabuco also advocates for organic growth that is more effective in revamping the makeup of Bradesco. This basically involves coming up with ways to improve the execution of the bank’s internal operations and structure. Trabuco aims to achieve this by acquiring more professionals and introducing a culture of giving autonomy to the professionals that get promoted.

A typical day for Trabuco is working from 7am to 6pm after which he extends his working hours in business dinners. As an insurance expert, he firmly believes that the insurance sector is an integral part of any country. He is an advocate of marketing and selling insurance through active broker channels. As the fourth president in Bradesco, Luiz Carlos Trabuco Cappi has a lot of work to do to ensure that the bank regains and maintains its market leadership. With Trabuco in leadership, the bank is aiming at narrowing the gap by acquiring smaller banks and ultimately opening more branches around Brazil.


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