One factor that gives any woman confidence is loving their physical appearance and being comfortable with how they look. However, many women are restricted by the norm of the society. Doe Deere is not in this category, she has broken all odds and redefined the meaning of beauty and makeup. According to Doe Deere, makeup is more than hiding the blemishes on our skin. It is a form of expression that defines us.
Doe Deere is the CEO of the Lime Crime beauty products, which have been embraced by many individuals. Doe Deere named the company after her favorite shade, bright green. She says that if she had an idea that her firm would stand for so many factors in the society, she would have used a different name.
Doe Deere says that her passion for bright colors began at a tender age. As she grew up, she always filled her face and clothes with different color shades.
One of the greatest accomplishments of Lime Crime was the launching of liquid-to-matte lipstick. This category of lipstick is unique in that; it is transfer-proof, doesn’t crumble and lasts for long. The other memorable success of the company is having all their products certified by Leaping Bunny.
Doe Deere calls her fans unicorns. She explains that her definition of a unicorn, is an individual who is born differently and instead of fighting it, embraces it. For one to use the Lime Crime products, they must be confident and have the love for color.
Doe Deere says that having her business based online has advantages and disadvantages. Dealing with the color haters is hectic, Doe Deere chooses to ignore them. The hardest challenge they have to deal with is cyber theft. In 2014, they experienced a serious security breach that compromised the privacy of the customers. This was not because of ignorance, but she still feels responsible. They had to employ more employees to reply emails concerning the incidence and respond instantly to the social media platforms.
Doe Deere advices young business persons to listen to everyone in their line of business. She says that there is a lot of hidden knowledge held by other people. As for Doe Deere, she listens to everyone, even the persons she is aware don’t like her.
Doe Deere’s advice to her younger self is to stop fighting weirdness and embrace it because the best times in life are ones spend being yourself. Her favorite quote emphasizes on being yourself unless you can be a unicorn.
One strategy that helps Doe Deere to be productive is following her intuition. She says at times, there is no information or any logic to help make informed decisions for the company. In such cases, she goes with what her ‘’guts’’ tell her. Doe Deere says that for the eight years she has been in business, her guts have never misguided her.
Doe Deere encourages other women to find their voice in the nation. She supports other women and even urges them to contact her for advice or any other form of support. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready