Due to their collaboration with NewsWatch TV, SteelSeries, an electronics company, was able to promote their headphones and controllers to almost 100 million households. According to their Senior Director of Marketing, NewsWatch TV was supportive of the mission of SteelSeries and ensured that their marketing materials were able to reach potential clients in the most effective ways. SteelSeries found that the NewsWatch TV videos on SteelSeries were valuable marketing tools and useful for other advertisements. SteelSeries found NewsWatch TV easy to work with and appreciated the expertise they had on ensuring quality PR for their clients. NewsWatch TV proved to be a successful partner in boosting the exposure of SteelSeries products by helping them gain exposure in every US market.
However, NewsWatch TV is not just a site that promotes technological products. While it has been a resource for the technology community and to companies such as SteelSeries since 2011, it made its start in 1990 with a focus on the financial industry. NewsWatch TV continued to expand its journalistic endeavors to industries such as entertainment, health, and business. NewsWatch TV reporters and hosts write articles and report in videos that advise consumers on products and lifestyle choices. For their efforts, NewsWatch TV has been honored with the 2017 Gold and Platinum Macrom Award as well as a 2017 Videographer Award and a 2016 Silver Telly Award.
NewsWatch TV has an array of their content on their website but that is not the only place that consumers can seek their guidance. NewsWatch TV video clips also air during news programming on AMC and multiple local television stations. With the potential to broadcast to 98 million household televisions, NewsWatch TV has a direct line to consumers and is a powerful ally for consumer-friendly companies.