What you wear should complement your body. It should feel as if the wear is part of you, irrespective of its purpose. Not every cloth is fit for everyone’s use. As a result, producers of these clothes have adopted the approach of customized production where they produce products that suit specific needs of their clients. Besides, to widen their market reach, they have utilized the E-commerce platform to not only market their commodities but also transact with their customers. Kate Hudson with her Fabletics business has been on the front line to provide her products in every convenient manner to all her clients.
Kate Hudson has overseen the tremendous growth of her Fabletics business to a whole new level. Fabletics is a fitness wear company that operates on a monthly membership structure. Her skills and expertise have been richly rewarded with a growth of over 250 million dollars in a span of just three years. As is clearly evident, the stiff competition mainly on the utilization of E-commerce by other big businesses has not paralyzed its activities as was expected. As a matter of fact, her business has soared higher after incorporating E-commerce as part of her business, with increased member subscription.
Fabletics products are of excellent quality. Imagine purchasing a product that later fades or else, it loosens up after cleaning. It is disappointing. Luckily, products from Fabletics are good in quality, and they excellently serve their purpose. A perfect example is its leggings, which are thick, have great compression, hold their shape and do not fade. Also, they are made with unique styles that are very impressive. The designs are simple, bold colored, and they have bold patterns. The value of their products also is attracting as they go for close to half the price of their rivals. Sophistication is not a definition of Kate Hudson’s Fabletics. As a result, they make it easy for clients to use.
Moreover, Kate Hudson has utilized the services of reversed show-rooming. Very few entities have mastered the art of browsing in E-commerce. It has, in turn, had negative effects on their operations. However, it has been the converse for Fabletics. The business has managed to use browsing to its advantage from the very start, enabling it to build crucial business relationships, networks, and also assist in the knowledge of local markets.
Fabletics encourages its existing clients and prospective clients to make use of their lifestyle quiz test. It helps them to decide on which gears are suitable for them expertly. More so, it assists customers on various workout expeditions like the determination of the most efficient way to get fit, choose personalized workout outfits, size preferences, most convenient place to conduct their workout. Besides, it helps the client select a color resolution that complements one’s style.